Wellness Brand Case Study – Private Label, Pakistani Market
A private label wellness brand selling organic essentials like chia seeds, pink salt, flax seeds, and other superfoods directly to Pakistani consumers,
The Challenge
Market competition was high, and the client needed a way to consistently acquire customers while maintaining profitability — all without a massive ad budget.
Objective
Build brand awareness in a competitive niche.
Generate direct website purchases at a profitable ROAS.
Scale ad spend while maintaining efficiency and low CPA.
What We Did?
Laser-focused audience segmentation.
High-performing creatives designed for education + conversion.
Constant data-based optimization—removing poor performers fast.
Efficient retargeting with tight messaging & urgency elements.
Results
Performance (in 30 Days):
205 Website Purchases
ROAS: 6.37 (Avg)
Best Performing Ad Set ROAS: 7.51
Cost per Purchase: Rs.386 only
Reach: 250K+ high-intent users.
From inconsistent sales to a stable funnel with a profitable ROAS of 6.37, the brand is now scaling confidently, with multiple product lines being tested for expansion.